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Cars

This collection of pages is a little different from the others. Any article dated prior to 2025 should be regarded as an archive of content I once wrote for The News Wheel, a website formerly owned by a company I worked for. It looked like a car news website but its real purpose was to route traffic to car dealerships.

As I outlined in an actual blog post, I steadily wrote for the site for over a decade, publishing more than 1,000 pages. When I made that post, I was saddened at the thought of all that content vanishing into the void (and right off of my resume). As it turns out, I wish this is what had happened. My company couldn't be bothered to archive the content, but also couldn't be bothered to delete it -- and now some other group has swooped in to pick up the domain and all my articles with it, which makes me feel gross.

Anyway, after starting my own website, I felt tempted to re-upload some of my favorite pieces. However, it's tricky. For me, the content was always first and foremost an opportunity to write commentary that just happened to come packed with SEO and links to dealership inventory pages ... but even removing those, the marketing foundations are inescapable. Without the imperative to write about Toyota or Honda or what-have-you, I simply never would have chosen those topics to begin with -- and the vast majority of them were based on current events, so they would have little value to anyone if I uploaded them now, in 2026.

Deciding which to upload is no small task, either. With over 900 HTML backups saved on my computer, going through them to find a few gold nuggets is daunting. But I'm sure I can find a few worth preserving. When I do, you'll be able to find them below.